Pleased to meet you, PURL!
Marketing trends are constantly changing – the most recent and extremely effective strategy is the use of Personal URL’s (PURL). You may be asking yourself, what is...
Featured
04th Nov2011
24th Oct2011
Advertising Week Walk of Fame
And The Winners Are… Each year, the advertising world recognizes icons and slogans that have withstood the test of time, generated revenue and increased brand awareness –...
26th Jul2011
It’s Toy Story Come to Life!
The annual Comic-Con International convention in San Diego maintains the title of largest comic book and popular arts convention in the world. It has become one of...
22nd Jul2011
Talk About Targeting an Audience!
The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered...
21st Jun2011
It’s Been a Beautiful Journey
Patricia Franchi Flaherty embarked on what would become one of her life’s most important missions nearly five years ago. Today, what was once her dream, has transformed...
13th Jun2011
Commercial Competition: Does Big Entertainment Equal Brand Loyalty?
In 2009, T-mobile’s flash-mob commercial was a sensation. After winning the TV commercial of the year accolade at the 2010 British Television Advertising Awards, the commercial remains...
26th May2011
Branding One Hot Cricket Tournament!
Just recently, we were proud to provide one of our hottest clients North Bridge Venture Partners with a branded Save-the-Date video email and electronic invitation (compatible with...
26th May2011
Demand Corporate Responsibility: Brands that will Better Society
The social responsibility trend is quickly becoming a revived phenomenon. Everybody expects more from his favorite brands these days, and we are talking about more than just...
10th May2011
Geocaching: An Out-Of-The-Box Strategy for Local Businesses?
While geocaching used to be a simple hobby of gathering coordinates, heading into the wilderness and finding a treasure, it has now become a new marketing strategy....
22nd Mar2011
Advertisers Love Our Obsession
Believe it or not, the average American now spends more time on Facebook than they do on any other website. The draw of social games and quick...
